The producers of the movie Fresh have made it available for free viewing this week on Dr. Mercola's site. Worth watching!

From the film's website:

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

Almost everyone agrees that olive oil is a good-for-you fat. It’s the only oil that both omnivores and plant eaters seem to agree on. You can hardly open a “healthy” recipe that doesn’t call for extra virgin olive oil. And we American’s are dutifully buying it, to the tune of $1 billion in this year alone. We’ve embraced this ethnic oil largely due to the heart health claims approved by the FDA in 2004 and touted on products containing olive oil. But are we getting our money’s worth? 

Mediterranean Diet studies have long associated olive oil intake with decreased risk of heart disease. But more recent studies have demonstrated that it’s specifically the phytonutrients - like polyphenols - and the plentiful fatty acids that give extra virgin olive oil it’s unique cardiovascular, bone, digestive, cognitive and anti-cancer benefits.

Woman Wise Radio interview with Steve Gagne, author of Food Energetics.

An independent investigator/researcher, and alternative historian, Steve is one of the most versatile and experienced teachers in whole foods nutrition. His 30 years of teaching throughout America and Europe have earned him a reputation as a progressive and informed wholistic educator who brings a lively, innovative intelligence to his work.

Steve is especially well known as an expert in Food Energetics, where ancient wisdom and dietary traditions merge with modern perspectives and breakthrough research in nutritional science. Steve's long-standing fascination with theories of human origins and his passion for cultural dietary traditions have led him through exhaustive studies in multiple disciplines, both conventional and alternative, and have taken him all over the globe.